Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

25:22
 
Share
 

Manage episode 478812869 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests.

At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over three years leading the Tropic Rewards® loyalty program and broader digital initiatives, Cummings has been instrumental in driving nearly 50% year-over-year loyalty growth — an achievement all the more remarkable given today’s fragmented foodservice market.

  continue reading

Chapters

1. Introduction to Tropical Smoothie Cafe (00:00:00)

2. Melissa's Role and Digital Marketing Success (00:02:42)

3. What Builds True Customer Loyalty (00:06:04)

4. Creating Win-Win-Win Loyalty Experiences (00:09:18)

5. Sunshine for Teachers Campaign (00:14:23)

6. Impressive Growth and Success Metrics (00:17:17)

7. Quickfire Questions and Personal Insights (00:20:09)

438 episodes

Artwork
iconShare
 
Manage episode 478812869 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests.

At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over three years leading the Tropic Rewards® loyalty program and broader digital initiatives, Cummings has been instrumental in driving nearly 50% year-over-year loyalty growth — an achievement all the more remarkable given today’s fragmented foodservice market.

  continue reading

Chapters

1. Introduction to Tropical Smoothie Cafe (00:00:00)

2. Melissa's Role and Digital Marketing Success (00:02:42)

3. What Builds True Customer Loyalty (00:06:04)

4. Creating Win-Win-Win Loyalty Experiences (00:09:18)

5. Sunshine for Teachers Campaign (00:14:23)

6. Impressive Growth and Success Metrics (00:17:17)

7. Quickfire Questions and Personal Insights (00:20:09)

438 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play