Share
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Manage episode 514032879 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
For more than a century, Hasbro has been a household name in toys and games, with a portfolio spanning over 1,500 intellectual properties, from childhood classics like Candy Land to iconic titles like Monopoly and Clue. But in today’s entertainment landscape, nostalgia alone isn’t enough. To thrive, the brand has leaned into partnerships, fandom, and digital innovation that bring their intellectual properties to life in new and engaging ways.
Lindsey Camell, Head of Partnerships and Location-Based Experiences for North America, is at the center of that effort. Her team oversees partnerships that bring Hasbro’s IP to unexpected places, from McDonald’s Happy Meals to cereal boxes to even family entertainment centers and resorts. With loyalty woven into its DNA through decades-long activations like McDonald’s Monopoly, Hasbro is exploring how gamification, personalization, and cultural relevance can keep its brands connected to consumers for life.
Chapters
1. Welcome And Episode Setup (00:00:00)
2. Hasbro’s Legacy And Brand Portfolio (00:00:10)
3. Why Hasbro Has Endured (00:01:48)
4. Lindsay’s Role And Scope (00:02:15)
5. Challenges And Planning Cycles (00:03:38)
6. IP As A Flexible Growth Engine (00:04:29)
7. Nostalgia And Rising Fandom (00:05:33)
8. Partnership Principles And Brand Guardrails (00:06:38)
9. Defining Customer Loyalty At Hasbro (00:08:59)
10. Personalization In Products And Digital (00:09:55)
11. Gamification And Digital Loyalty (00:11:15)
12. Signature Programs: McDonald’s And Pubs (00:12:05)
13. Community, Networking, And Quick Fire Close (00:13:48)
483 episodes
))
