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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this edition of Loyalty360's Leaders in Customer Loyalty: Industry Voices, we sat down with Dr. JR Slubowski, Vice President of Consulting and Research Center of Excellence Lead at Kobie, to discuss the state of customer loyalty, the evolution of loyalty strategies, and the frameworks shaping the industry today. With decades of experience and a front-row seat to cross-industry innovation, Dr. Slubowski shared insight into the emotional drivers of loyalty, Kobie’s unique approach to program design, and how brands can rethink the way they cultivate long-term customer relationships.
Chapters
1. Introduction to JR Slobowski, Kobe Marketing (00:00:00)
2. Defining Emotional Customer Loyalty (00:02:15)
3. Current State of Customer Loyalty (00:03:32)
4. Enhancing Loyalty Programs: The Three Cs (00:05:18)
5. Biodynamic Loyalty Framework Explained (00:07:51)
6. Understanding Extreme Loyalists (00:10:41)
7. Building Trust Through Loyalty Programs (00:13:30)
8. AI and the Future of Loyalty (00:16:35)
9. Quickfire Personal Questions (00:21:11)
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