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Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful ChangeUntitled Episode

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Manage episode 487030395 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

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In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to empower people aged 50 and older to live better, healthier lives. By leveraging traditional loyalty mechanisms in non-traditional ways, AARP has built an emotional connection with its members that goes beyond incentives and aims for impact.

At the heart of this innovative program is Arapit Patel, Vice President of Loyalty at AARP. With a background in technology consulting and systems integration, Patel brings a product-minded approach to loyalty that’s focused on outcomes over optics. His path to AARP was unconventional, but his commitment to member well-being is unmistakable.

  continue reading

Chapters

1. Introduction to AARP's Customer Loyalty Approach (00:00:00)

2. AARP's Mission and Aarapit's Journey (00:02:10)

3. Social Change Disguised as Loyalty (00:05:44)

4. Generational Shifts and Digital Transformation (00:09:10)

5. Building Emotional Loyalty and Measuring Success (00:11:35)

6. Fraud Challenges and Member Engagement (00:15:00)

7. Personalization and Program Achievements (00:19:30)

8. Quickfire Questions with Aarapit Patel (00:21:30)

450 episodes

Artwork
iconShare
 
Manage episode 487030395 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to empower people aged 50 and older to live better, healthier lives. By leveraging traditional loyalty mechanisms in non-traditional ways, AARP has built an emotional connection with its members that goes beyond incentives and aims for impact.

At the heart of this innovative program is Arapit Patel, Vice President of Loyalty at AARP. With a background in technology consulting and systems integration, Patel brings a product-minded approach to loyalty that’s focused on outcomes over optics. His path to AARP was unconventional, but his commitment to member well-being is unmistakable.

  continue reading

Chapters

1. Introduction to AARP's Customer Loyalty Approach (00:00:00)

2. AARP's Mission and Aarapit's Journey (00:02:10)

3. Social Change Disguised as Loyalty (00:05:44)

4. Generational Shifts and Digital Transformation (00:09:10)

5. Building Emotional Loyalty and Measuring Success (00:11:35)

6. Fraud Challenges and Member Engagement (00:15:00)

7. Personalization and Program Achievements (00:19:30)

8. Quickfire Questions with Aarapit Patel (00:21:30)

450 episodes

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