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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Manage episode 465130400 series 3272525
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Loyalty is no longer just about points and perks. It is about creating authentic connections and experiences that resonate. In this edition of Loyalty Live, we spoke with Katie Berndt, Vice President of Strategy, Research, and Insights at Phaedon, to uncover the biggest trends in customer loyalty and how brands can rise to meet them. Katie shared grounded, data-driven insights that reveal how loyalty programs are evolving—and how businesses can stay relevant by striking the perfect balance between innovation and consistency.
Read the full interview on Loyalty3360 here: https://loyalty360.org/content-gallery/daily-news/loyalty-live-key-customer-loyalty-trends-with-phaedon-s-katie-berndt
Chapters
1. Loyalty Live: Key Customer Loyalty Trends with Phaedon’s Katie Berndt (00:00:00)
2. Loyalty Strategies and Trends in 2025 (00:00:04)
3. Maximizing Loyalty Program Success and Evolution (00:13:01)
4. Reflections on Daily Life and Legacy (00:20:04)
457 episodes
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