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Publix’s Approach to Nurturing Loyalty with a People-First, Legacy-Driven Approach
Manage episode 477545084 series 3272525
For nearly a century, Publix has been a cornerstone of the Southeast’s grocery landscape, earning a level of customer devotion that transcends traditional shopping habits. Founded in 1930 by George Jenkins, the company has grown from a single store in Winter Haven, Florida, to nearly 1,400 stores across eight states, all while remaining true to its founding ethos: take care of your people, and they will take care of your customers.
In a recent episode of Leaders in Customer Loyalty: Brand Stories, Maria Brous, Director of Communications at Publix, offered an inside look at how the grocer cultivates loyalty by investing in associates, elevating the customer experience, and serving communities with integrity and purpose.
Chapters
1. Publix Introduction and Company Background (00:00:00)
2. Maria's 35-Year Journey with Publix (00:02:18)
3. Customer Loyalty Philosophy at Publix (00:04:29)
4. Driving Value Through Economic Challenges (00:07:00)
5. The Good Food Together Program Impact (00:10:21)
6. Personalization and Technology Focus (00:14:41)
7. Quick-fire Questions and Closing (00:18:57)
438 episodes
Manage episode 477545084 series 3272525
For nearly a century, Publix has been a cornerstone of the Southeast’s grocery landscape, earning a level of customer devotion that transcends traditional shopping habits. Founded in 1930 by George Jenkins, the company has grown from a single store in Winter Haven, Florida, to nearly 1,400 stores across eight states, all while remaining true to its founding ethos: take care of your people, and they will take care of your customers.
In a recent episode of Leaders in Customer Loyalty: Brand Stories, Maria Brous, Director of Communications at Publix, offered an inside look at how the grocer cultivates loyalty by investing in associates, elevating the customer experience, and serving communities with integrity and purpose.
Chapters
1. Publix Introduction and Company Background (00:00:00)
2. Maria's 35-Year Journey with Publix (00:02:18)
3. Customer Loyalty Philosophy at Publix (00:04:29)
4. Driving Value Through Economic Challenges (00:07:00)
5. The Good Food Together Program Impact (00:10:21)
6. Personalization and Technology Focus (00:14:41)
7. Quick-fire Questions and Closing (00:18:57)
438 episodes
All episodes
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