What happens when the business takes off faster than you expected—but the weight of success feels just as heavy as failure?

In this episode of Leaders Lane, I chat with Mia Plecic, founder of Slick Hair, whose viral growth story during the pandemic made headlines… but what followed rarely gets talked about.

Mia built a beauty brand in lockdown, scaled it through TikTok, landed in retail stores, and created a cult following in record time. But behind the growth? Pressure. Loneliness. Decision fatigue. And a hard-won lesson: you can’t do it all—and you shouldn’t try to.

This conversation is honest, real, and a must-listen for any e-comm or beauty brand founder navigating high growth and high expectations.

Together, we dive into:

• Going viral on TikTok—and how to turn buzz into real business
• Why community isn’t a marketing tool, it’s a survival mechanism
• How motherhood reshaped Mia’s approach to leadership
• The pressure to "have it all" and what it really costs
• Retail wins, team building, and what founders don’t say out loud

This episode won’t just motivate you—it’ll make you pause and reconsider how you’re building.

Listen on Apple Podcasts, Spotify and YouTube.

CONNECT WITH MONICA KADE

Follow on LinkedIn – www.linkedin.com/in/monicakadeWebsite – www.monicakade.com
Leaders Lane on YouTube – youtube.com/channel/UCmMz5gF55YIizWH_pJJxiow
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CONNECT WITH MIA PLECIC

Follow on LinkedIn – https://www.linkedin.com/in/miaplecic/
SLICKHAIR — https://slickhair.com/
Instagram — https://www.instagram.com/slickhairco
TikTok — https://www.tiktok.com/@slickhairco
Facebook — https://www.facebook.com/slickhairco