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Growing with Artificial Turf - Celeste Interrante - Leaders Who Scale - Episode # 021

Leaders Who Scale

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There are already unique challenges that are presented to product-based businesses, not to mention when they are started during an international health crisis. Celeste Interrante is an entrepreneur and the Co-Founder of Turf Envy. In this episode, you’ll hear about the challenges of starting a business during a global pandemic, choosing where to expand, and what your team needs for your business to scale.

Takeaways:

  • For product-based startups, cash flow can be a challenge as their money is tied up in inventory which takes time to be manufactured and shipped.
  • Because of staffing issues in the post-Covid world, many companies are increasingly looking for ways to supplement their smaller workforces with technology.
  • While technology is extremely helpful in tracking things like inventory, it is not a replacement for building great relationships with your customers, especially your repeat customers.
  • In following the Marcus Lemonis philosophy of people, process, and profits, there is an emphasis from the outset on taking care of your team. This model offers a level of accountability and grace for your business.
  • It’s very important to educate your customers on the upkeep and maintenance of your products to protect them from poor post-purchase experiences.
  • You need to consider the long-term environmental impacts of your products from the manufacturing, installation, and maintenance of your products.
  • You should develop written policies and standard operating procedures for your business so that it can still run in your absence.

Quote of the Show:

  • “I really put my staff and my team first and go to bat for them, the customer's not always right” - Celeste Interrante

Links:

Shout Outs:

  • Marcus Lemonis

Ways to Tune In:

Leaders Who Scale is sponsored by Siegel Solutions, providing world class accounting, advisory and QuickBooks and Acumatica Cloud ERP Services. Learn more at https://siegelsolutions.com/

Leaders Who Scale is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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26 episodes

#Entrepreneur #Business #[email protected]