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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Crafting a Brand's Voice: Flavia Barbat's Unique Approach (MDE609)
Leadership, Brand Strategy & Transformation - Minter Dialogue
Manage episode 479466112 series 2804828
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This podcast features a conversation between host Minter Dial and guest Flavia Barbat, exploring the intricacies of branding and communication. Flavia, originally from Transylvania, shares her journey as editor-in-chief of Branding Mag and her approach to crafting meaningful brand narratives. The discussion delves into the importance of nuanced, long-form content in a world dominated by short attention spans and clickbait. Flavia emphasises the need for honesty and clarity in brand communication, challenging the notion that every brand needs a world-changing purpose. The conversation also touches on her efforts to reshape Romania's national identity through branding principles.
Key points:
1. The value of long-form, nuanced content in brand communication
2. The importance of honesty and clarity over forced brand purpose
640 episodes
