What could be at all analytical about an elegant kitchen or bathroom faucet? Actually lots. As the name suggests, the Delta Faucet Company is synonymous with products for showering, bathing, sinks, toilets, and steam showers. In this episode I visit with Liz Kershner who recently joined the company as Senior Director for Strategy, Insights and Advanced Analytics. We cover the hybrid organizing model that Liz has implemented, and the various roles that analytics plays including market forecasting and monitoring of consumer behavior and trends. We finish up with a few book recommendations that you won't want to miss.