We often reach for storytelling in our nonprofit training and it’s easy to understand why. Stories evoke emotion, help us connect with each other, and help us learn.
But, there is a wrong and right way to tell a story.
On this episode, Diana Farias Heinrich is sharing her ethical storytelling framework with us so we can tell stories the right way and prevent harm.
As the CEO of Habra Marketing, Diana helps nonprofits use ethical communication strategies and marketing to raise more money.
▶️ STOP Using Stories in Training...Unless You're Using This Framework with Diana Farias Heinrich
▶️ Key Points:
03:59 The importance of stories and how they help us learn
09:50 Telling stories with care
14:20 A framework for ethical storytelling
Resources from this episode:
The Ethical Nonprofit Summit: https://events.ringcentral.com/events/the-ethical-nonprofit-summit/registration
Join the Nonprofit Learning and Development Collective: https://www.skillmastersmarket.com/nonprofit-learning-and-development-collective
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Connect with Diana
Linkedin: Diana Farias Heinrich
Website: habramarketing.com
Connect with Heather
Linkedin: Heather Burright
Website: skillmastersmarket.com
Book an interest call with Heather here.

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Learning for Good is the podcast for nonprofit leaders seeking practical L&D solutions. Hosted by Heather, an experienced consultant, we dive into leadership development, instructional design, change management, and staff management strategies tailored to nonprofit organizations.
Discover how to implement impactful learning solutions, foster belonging, and influence senior leaders. Each episode provides the tools you need to confidently navigate high-level conversations and drive meaningful change within your organization.
Let’s create lasting impact through innovative L&D solutions!
Produced by Ideablossoms