“To create content — it's got to give you pleasure, it can't be a chore. Be honest with yourself. If you're putting goodness out into the world consistently, something's going to hit — trust that process.”

Whether you've got a corporate job, a side hustle (like a podcast or three), or are even a full-time entrepreneur or entertainer, the idea of ‘content creation’ has become increasingly important. But what if the act of marketing content becomes more work than the actual act of making actually good content? Inspired by a recent NY Times article, P&G Alums Drew Tarvin (Humor That Works) + Bob Gilbreath (the Workaround) got together to discuss and debate their own approaches to all that is creating content.

This is a special “topic-driven” episode where we bring together P&G Alum experts to share their personal learnings. Got an idea for a future “Learnings from Leaders” episode? Reach out at[email protected]

LEARN MORE

• nytimes.com/2024/12/31/arts/television/netflix-comedy-marketing.html

• Bob Gilbreath newsletters "the Workaround" -behearty.substack.com

• Drew Tarvin:drewtarvin.com/