In this episode, we uncover: Why so many makers get stuck in “hobby” mode — and how to break free. The biggest mindset blocks that keep creatives from growing past a plateau. Practical steps Elke can take right now to build her audience and email list. How to set clear goals and deadlines without losing the joy of creating. What it really looks like to transition from passion project → profitable empire

⏩ CHAPTERS

0:00 - Intro
02:01 - Elke’s Business and Challenges
04:23 - Strategies for Scaling Creative Businesses
05:51 - Building an Audience and Email List
16:47 - Mindset and Overcoming Blocks
24:00 - Overcoming Fear in Business
25:00 - First Steps in Building an Email List
26:05 - Importance of Deep Dive Surveys
27:31 - Mindset Shift: From Hobby to Seven-Figure Business
30:33 - Balancing Business with Personal Life
33:18 - Setting Goals and Deadlines
34:37 - Reevaluating Business Models for Scalability
40:10 - Focusing on High-Leverage Activities
42:50 - Final Thoughts and Encouragement

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