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Is the Sloppening upon us? The rise of Gen-AI and what it means for brands.

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Manage episode 485060061 series 2080152
Content provided by The brand-building podcast by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The brand-building podcast by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slop! I’m not watching this stuff!” It got me wondering (some great comments in that LinkedIn thread) about what the future for brands would be like. Enter: Joe Burns, who’s been dropping the most insightful and amazing flipbooks on LinkedIn.

Joe did not disappoint, we had a fascinating conversation about the impact AI has on brands, creative teams, the agency world, content creation, and the strategy behind it.

Joe brings a fresh perspective to the table, or as he likes to call them, ‘strategic cold cuts’. There is no playbook for the future, but Joe is giving us some handles to think about what’s coming, and I’m grateful for it.

What do you think? Is the sloppening upon us? Let me know by replying to the email or commenting on Substack.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

  continue reading

171 episodes

Artwork
iconShare
 
Manage episode 485060061 series 2080152
Content provided by The brand-building podcast by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The brand-building podcast by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slop! I’m not watching this stuff!” It got me wondering (some great comments in that LinkedIn thread) about what the future for brands would be like. Enter: Joe Burns, who’s been dropping the most insightful and amazing flipbooks on LinkedIn.

Joe did not disappoint, we had a fascinating conversation about the impact AI has on brands, creative teams, the agency world, content creation, and the strategy behind it.

Joe brings a fresh perspective to the table, or as he likes to call them, ‘strategic cold cuts’. There is no playbook for the future, but Joe is giving us some handles to think about what’s coming, and I’m grateful for it.

What do you think? Is the sloppening upon us? Let me know by replying to the email or commenting on Substack.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

  continue reading

171 episodes

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