My business was thriving and now it’s floundering - what do I do?

Letters From A Hopeful Creative

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7M ago 40:12

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In today’s episode we dive into this letter from a listener:

“I am a small business owner with chronic illnesses who loves your podcast tremendously. I've learned so much from you, and I come to you today with a question: what happens when you've deeply invested in a business that once did quite well, but is now floundering?

How do I figure out my next steps? I run an online writing school that, in the flush years of 2020 and 2021, easily charged thousands of dollars for tuition that people happily paid. Over the years, fewer and fewer people were willing to pay such large amounts, until at this point we sell membership in the Academy for $67 when we used to charge $2200 for essentially the exact same thing, and even now we don't have many sign-ups anymore.

Part of me tells myself that it's the economy, but I also see businesses doing quite well - usually businesses that help people make money, however, which mine does not do. I am bringing in less than a thousand dollars a month when I work harder than I ever did at a 9-to-5. But because I am chronically ill, I need to work for myself for the flexibility. I have built a beautiful offer suite organised around the online writing school. Objectively, it should bring in a healthy income. But the people are just not coming anymore, and I don't know what to do. I am burned out and don't know what to do.”

In today’s episode Sara and Jen explore the questions we can ask ourselves when we feel like we’re stuck in a slow-down in our business and how to honour our capacity and needs in the process of supporting our business to thrive again too.

Would you love some encouragement and support in your business? Submit your letter for an upcoming episode here.

And Jen’s group program Your Simple & Spacious Business is opening for enrolment this month if you’d love to never do business alone again - find out more this way.