In this week’s edition of People at LIME, we speak with Dustin Kosterow, the Director of Franchise Development at LIME. In today’s conversation, we will take a glimpse of his professional journey and personal background, which shed light on his motivation to grow and succeed. As we delved into Dustin’s responsibilities, he passionately spoke about franchise responsible growth and the mutual approval process that allows for collaborative decision-making, ensuring all parties involved are aligned and agreeable to the terms. According to Dustin, a key aspect of franchising is understanding the business you’re buying into, highlighting how success stems from comprehensive knowledge and unwavering dedication; to that effect, he talked about the common fears early franchisees experience, pointing out that they are legitimate concerns, but they can overcome them with the right mindset and approach. What separates LIME from its competition is its focus on sustainability and its commitment to environmental responsibility, giving customers a chance to be eco-friendly. Moreover, Dustin discussed LIME’s relentless focus on innovation and staying ahead of the curve by exploring new technology and innovative business practices. Dustin ended our chat on a personal note, reminiscing about his fondest memories at LIME, highlighting how the organization prides itself on building a tight-knit community that feels like a family.