Business integrity is not just built on high revenue, good customer feedback, or strong business partnerships. More than anything else, it required intentional leadership centered on delivering value and profound faith. Ted Adams, LIME’s Vice President of Marketing, highlights the importance of aligning their company’s internal culture with its external positioning. He believes effective marketing starts with being valuable internally before promoting that value externally. Tune in as he breaks down Lime Painting's focus on high-quality service and why its commitment to high-value clients is central to its market positioning.