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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience.
We cover:
- How every person working in a brand becomes an extension of its persona
- The connection between a brand and its employees.
- And give you a practical tool to create a charismatic brand personality.
- We also the misconception that charisma and personality are limited to individuals, not brands.
Giving personality traits to a brand is not about manipulatively triggering emotions but facilitating engaging connections.
34 episodes
