You don’t need 4 years—just this. In this breakdown, I walk you through the essentials every marketer must master today. We dive into the core of marketing, how to truly get into your customer’s head, build offers they can’t resist, and why storytelling and positioning still reign supreme. Plus, I’ll show you how AI is changing the game and what to test to actually move the needle. TIMESTAMPS 00:00 The Essence of Marketing 02:50 Understanding Customer Psychology 05:54 Crafting Irresistible Offers 09:03 The Importance of Positioning and Storytelling 11:13 Leveraging AI in Marketing How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com