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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The old B2B playbooks aren’t breaking. They’re just built for a world that doesn’t exist anymore.
We’ve been testing new strategies across our clients, and it’s clear the winners in 2025 will look different from the winners in 2023.
Creator-led content is becoming the engine for B2B. LinkedIn is turning into a distribution moat. And the teams adapting fastest are rewriting how they produce and package their message.
If you’re still relying on traditional “brand marketing,” you’re already behind.
Chapters
(00:00) Why old B2B playbooks fail in 2026
(00:27) Dead rules: volume, DIY SaaS, traditional SEO
(04:37) New rules: AI adoption and AI operator model
(07:22) Cross-platform authority and B2B CTV
(08:37) Creator-led LinkedIn and Monday action plan
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