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The official podcast of GamersWithJobs.com, the GWJCC is our way of providing a podcast that feels like you are hanging out with friends after a long day in the office. We strive for smart, in-depth discussions about the latest games and gaming-related news, as well as light, playful tangents. We're always thrilled to talk about the new hotness, explore fun and strange indie gems, and revisit games old and new.
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In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how game development teams can increase production by improving the relationship between monetization and UA. Skim the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-step-1-starting-with-ua
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