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ironSource | Growth Loop, Step 3: Optimizing Monetization

5y ago 32:57

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Content provided by Unity and Unity / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unity and Unity / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and guidelines for setting up meaningful A/B tests. Listen here or read the transcript: https://www.ironsrc.com/podcasts/step-3-growth-loop-optimize-monetization/

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126 episodes

#Tech #Lifestyle #Games and Gambling #ironSource #Sports #ironSource / Melissa Zeloof #A Miniseries

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ironSource | Growth Loop, Step 3: Optimizing Monetization

25 subscribers

published 5y ago

Share

MP3•Episode home

Content provided by Unity and Unity / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unity and Unity / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and guidelines for setting up meaningful A/B tests. Listen here or read the transcript: https://www.ironsrc.com/podcasts/step-3-growth-loop-optimize-monetization/

… continue reading

126 episodes

#Tech #Lifestyle #Games and Gambling #ironSource #Sports #ironSource / Melissa Zeloof #A Miniseries

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