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11. Incongruence Part 2: The third way between strategy and soul
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In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run.
Listen to hear more about:
- Why modern marketing is built on insecurity — and how we got here
- How to spot incongruence in your own business without shame or blame
- What I call “the third way”: a path that’s both soulful and skillful
- Four key elements of aligned business: self-knowledge, craft, feedback, and real timelines
- What to do when things aren’t working — even when you’re doing everything “right”
This episode will help you stay grounded, skillful, and true to yourself — even when results are slow, and the noise of the industry gets loud.
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