207. Super Tight Branding Secrets to Niche Up and Multiply Revenue

Life After Corporate

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Are you convinced the market is too crowded to gain traction with your expertise?

In this “Life After Corporate” episode, host Deb Boulanger talks with LinkedIn thought leader Ellen Melko Moore, who reveals her approach to “niching up” and creating a distinctive message that magnetizes high-paying clients. Using her trademark “Bitch Slap of Truth,” Ellen challenges conventional thinking by urging entrepreneurs to specialize more precisely, offer genuine value, and transform standard outreach into genuine industry leadership. Discover how a targeted audience, a precise problem statement, and an unmistakable message can open vast new opportunities.

Will you claim your own specialized territory and seize the chance to multiply your revenue?

[00:05- 12:07] Introducing “Niching Up” and the “Bitch Slap of Truth”

“Niching up” is presented as a paradoxical approach to finding a more lucrative, specialized audience.
The “Bitch Slap of Truth” is a bold messaging strategy that confronts an audience’s core assumptions.
You need expert service providers to narrow your focus rather than attempting to serve everyone.
Clarification that refining your audience and message leads to higher-quality engagement and fees.

[12:08 -22:10] The Holy Trinity of Branding

Breakdown of the three essential elements: target client, problem solved, and solution articulation.
Demonstration that effective brand messaging must challenge prevailing assumptions in the marketplace.
Importance of using straightforward, memorable language to capture a potential client’s attention.
Reminder that stepping into a specialized market can elevate credibility and allow for premium pricing

[22:11 - 33:15] Crafting the Perfect Bitch Slap of Truth Message

The “Bitch Slap of Truth” as a direct challenge to the audience’s most common misconceptions.
How a fresh and even provocative idea (e.g., “abs are made in the kitchen”) quickly differentiates an expert.
Reinforcement that prospective clients must see the immediate cost of doing things the old way.
Caution against overused buzzwords; messages should offer genuinely new perspectives.

[33:16 - 45:12] Leveraging LinkedIn for Authority

Viewing a personal LinkedIn profile not as a résumé but as a dynamic testing ground for new messaging.
Tips on highlighting useful content rather than merely listing credentials.
Assurance that frequent profile tweaks and updates go largely unnoticed by others and allow for experimentation.
Reminder that most content on LinkedIn is bland, so innovative “bitch slap” messaging stands out.

Connect with Ellen

Website: www.supertightlinkedin.com

LinkedIn: [email protected]

Get Your Free Bitch Slap Worksheet: https://supertight-brand.aweb.page/p/a88c83ff-c0ea-4eb7-ad4f-53415ab42763

Interested in finding out more about THE DAMES: ? https://www.thedames.co/a/2147547759/oeAQjtj3

Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business.

Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community

Go to https://lifeaftercorporate.com/podcast for all episodes

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Tweetable Quotes:

I think if you stop worrying about who you're ruling out and you obsess over who you're gonna rule in, you will find you get there very quickly." … Ellen Melko Moore on "Niche Marketing vs. Broad Appeal"

"What we found out is Innovation Labs have to constantly be pitching to their own corporate entities to get more money to invest into the projects they're working on. So she became an Innovative Labs pitch specialist."...Ellen Melko Moore on Becoming an Innovation Labs Pitch Specialist"

**TRANSCRIPT AVAILABLE UPON REQUEST**

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