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The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
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Starting a business begins with one powerful idea, but how do you come up with your first one? In this episode of Building MarsBased, we share the real story behind our company’s early days and how a simple concept evolved into a long-lasting, profitable business.
You’ll learn how to identify opportunities, validate ideas, and turn side projects into sustainable ventures, all based on real-world experience from a fully bootstrapped tech company.
If you’re an aspiring entrepreneur, freelancer, or agency owner, this video will help you find direction and clarity for your next move.
💡 Want to build your next digital product with a trusted partner? Let’s talk: https://marsbased.com/
Contact: [email protected]
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
Chapters
1. A New Series Begins (00:00:00)
2. Inspiration And Peer Mentors (00:00:35)
3. Founding With Lifelong Friends (00:01:15)
4. Consulting Frustrations Spark Change (00:02:39)
5. Three Early Projects That Failed (00:04:59)
6. Discovering The Real Strength (00:08:17)
7. From Freelancers To Studio (00:09:51)
8. Long‑Term Vision Email Exercise (00:11:35)
9. Rules For Going Full Time (00:15:56)
10. Naming And Branding Pragmatism (00:17:45)
11. Timeline And Hard‑Won Lessons (00:21:26)
12. Openness, Questions, And Next Steps (00:24:06)
103 episodes
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