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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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What does it really take to scale a SaaS from a tiny Barcelona startup to a global leader protecting brands like major clubs and top electronics companies? In this candid conversation, Laura Urquizu (CEO, Red Points) shares hard-won lessons on going from SMB to enterprise, hiring fast in NYC (and fixing the fallout), balancing long-term strategy with short-term execution, and why the best CEOs become “irrelevant” day-to-day as teams outperform.
We dive into go-to-market, NRR as the north star, fundraising mistakes after a big round, building in the U.S. from Europe, and the AI behind Red Points (95% automated detection, 30M checks/day). If you’re a founder, operator, or investor, this one’s a masterclass in scaling under permanent uncertainty.
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
Chapters
1. Startup Barcelona Introduction (00:00:00)
2. RedPoints Journey and Early History (00:02:06)
3. Global Strategy and Business Financing (00:05:46)
4. Selling to Brands Without Credentials (00:11:11)
5. Scaling as a CEO in Different Stages (00:17:13)
6. Navigating the Extraordinary Times (00:25:42)
7. Managing VC Funding Challenges (00:33:09)
8. Confronting Competitors and AI Technology (00:42:58)
9. Final Question and Event Closing (00:59:58)
102 episodes
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