Marina Krivonossova is a Russian-American entrepreneur who recently founded her own B2B content marketing company after navigating a non-linear career path where she eventually aligned her passion with her skills.
Along her career journey, Marina successfully pivoted from political science to marketing and built her personal brand along the way. She started engaging on LinkedIn during the pandemic and was able to establish herself as a content expert and build a robust online community well before launching her business - so it was only natural to her audience when she went from posting about content marketing to launching her own agency.
In this episode we cover the following:
-How to position yourself for a job in a different function or industry
-Starting your own service business and common initial fears/uncertainties
-Why proactively building your personal brand is so important & how to leverage LinkedIn to do this
-Marina’s experience on LinkedIn and her #1 tip for people to become more engaged
-How to let go of the fear of posting, worrying about likes/impressions or what other people think
-Why it’s important to live your life offline to inspire your content online
Find Marina on LinkedIn here: https://www.linkedin.com/in/marina-krivonossova/
To work with Marina: https://retoldmarketing.com/