In this episode of Like A Farmer, Sean Gleason, the CEO of Professional Bull Riders (PBR), joins us to talk about the evolution of one of the fastest-growing sports in America. Sean shares the story behind the creation of the PBR Team Series and how it’s expanding the sport’s audience and reach in powerful new ways. He dives into the current state of the organization, the mission to bring bull riding to every corner of the country, and the surprising role of farm values, like hard work and respect for the dollar, in shaping the sport’s culture. We also talk celebrity fans and the wild success of Kid Rock’s Rock N Rodeo. Plus, Sean opens up about rider contracts, the legendary J.B. Mauney, and what it takes to build a cowboy brand with national impact.

Chapters:

(0:00) - Welcome Sean Gleason!

(0:30) - Cut to the Chase Presented by CASE KNIVES

(4:35) - Taking Cowboy Across the Country

(12:35) - The Question Game Presented by LEVRACK

(18:50) - PBR's Team Series

(24:50) - "Commissioner Gleason" on Rider Contracts and Trades

(29:35) - The Stories Behind the Bull Riders + J.B. Mauney

(35:20) - Celebrity Sightings at PBR Events + Kid Rock's Rock N Rodeo

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Like a Farmer is a podcast and video series that spotlights accomplished individuals from diverse industries and their inspiring stories of overcoming adversity and achieving success. Come along for this fun ride and meet some inspiring folks along the way: https://agamericamedia.com/

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