Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 513774378 series 3493159
Content provided by Matthew Slutsky. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Slutsky or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode dives deep into how purpose, brand, and full-funnel strategy shape success in homebuilder marketing. Jordan Mair and Salena Halabi explain ZGM’s “humanity plus technology” philosophy and how their Full Funnel Formula, covering awareness, consideration, and conversion, drives 30–40% more leads by blending emotional storytelling with analytical precision.
They unpack how builders can differentiate corporate and community branding, why “mother brands” need a strong purpose, and how emotional connection in sales centers (down to scent, seating, and staff tone) can transform buying experiences.
The conversation moves from branding fundamentals to real-world tactics—like pricing transparency, sales-team training, virtual tours, and automation—before ending with a look ahead at AI’s impact on search, social visibility, and Gen Z’s rising appetite for homeownership.
26 episodes
