In this episode of Livabl Launch, host Matthew Slutsky sits down with Alex Wan, Co-Founder of Periphery Digital, to break down how developers and marketers are navigating today’s complex real estate landscape. With post-COVID shifts, ongoing tariffs, and fluctuating interest rates reshaping buyer behavior, Alex shares how these forces are changing where and how ad dollars are spent.

From the decline in Google search activity to the surge in Meta budgets, Alex explains why “creatives are the new targeting”, and why authentic, creator-led content now outperforms glossy renderings. He digs into real metrics, campaign structures, and the growing use of AI to analyze performance and create smarter, faster insights. Together, Matthew and Alex explore what’s actually working right now, how builders can stretch their budgets further, and what trends will define the next wave of digital real-estate marketing.

Whether you’re a developer, agency, or marketer looking to stay ahead in a slower market, this conversation delivers practical takeaways, future-facing ideas, and an inside look at how Periphery Digital is helping builders adapt and thrive.