Launching shouldn’t feel like a full-blown meltdown (complete with sweets and stress!). 🍫

In this episode, Lucy shares her no-stress launch strategy that makes selling digital products - like courses and memberships — simple, sustainable, and effective. After years of trial and error, she’s found the formula for calm, profitable launches that don’t rely on big ad budgets or burnout.

You’ll learn how to:
✨ Plan a stress-free launch runway
✨ Create content that sells without being salesy
✨ Use mini launches and evergreen systems to keep income flowing
✨ Build an email list that does the selling for you
✨ Turn your offers into an effortless part of your business rhythm

If you’ve ever had a flop or felt overwhelmed by launching, this episode will show you how to simplify, schedule, and succeed - with ease.

⏱️ Chapters

00:00 – When launches go wrong (and what to do instead)
01:00 – How to create a stress-free content runway
02:00 – Why batching your content makes selling easier
03:00 – The power of planning around a launch theme
04:00 – Mini launches vs. evergreen selling
05:00 – How email marketing quietly converts better than social media
06:00 – Building your list and growing your income on autopilot
07:00 – Creating structure for simple, repeatable success
08:00 – Wrapping up: launch calm, sell smart, and grow with ease

Click here to watch a video of this episode.
Click here to view the episode transcript.
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