In this Living to 100 Club episode, Dr. Joe Casciani welcomes Alban Maino, filmmaker, diplomat, and founder of Memory Lane TV. This is a groundbreaking platform delivering adaptive, multi-sensory television programming designed specifically for individuals living with dementia. Alban shares the personal story that inspired the platform and explains how this extensive series combines evidence-based science with soothing visuals and sounds. He then reflects on the company’s pivot from consumer sales to partnerships with senior care communities. Together, Joe and Alban explore their mutual challenges in reaching senior audiences, generating awareness, and finding meaningful engagement strategies in a crowded and often underfunded landscape. This candid conversation provides valuable insight into the future of dementia care. It also touches on the role of therapeutic media, and the innovative efforts to support cognitive well-being in aging populations. Learn more at www.memory-lane.tv 🧩 Topics Covered The origin story of Memory Lane TV and its mission How multi-sensory content can reduce dementia symptoms Transitioning from B2C to B2B: Lessons from the field The value of storytelling and reminiscence in dementia care Challenges in marketing and sustaining innovative tools Opportunities for partnership and cross-promotion with aging services Mini Bio Alban Maino is a Franco-American media producer passionate about integrative health. In 2022, after several years of product development, he launched the very first streaming platform for people living with dementia. Specifically, the primary focus was Alzheimer's disease. A therapeutic digital intervention design to help people living with memory loss and their care partners through interactive multi-sensory stimulation: www.Memory-Lane.TvPassionate about music and banjo picking, mindfulness and philosophy, cinematography and photography, goat cheese and wine, hiking and walking in noble silence, friendship and poetry...among many other things. His goal in life is to remain optimistic on all levels and make people feel good. For Our Listeners Alban's Website: https://www.memory-lane.tv/