Most people know LEGO as a global icon. What they don’t know is how close LEGO came to total collapse.

In this episode, I’m telling the real story, the business near-death experience LEGO faced, what caused it, and how a razor-sharp vision brought them back from the brink. This isn’t just a toy company comeback. It’s a masterclass in focus, leadership, and saying no.

If your business feels chaotic, distracted, or spread too thin… you need to hear this. Because what almost killed LEGO is what’s killing most companies right now: too many false yeses and not enough commitment to vision.

I’ll walk you through:

- How LEGO lost their identity chasing too many ideas

- The exact moment they turned it around

- How YOU can use the same strategy to align your business, your team, and your future

- Why “vision” isn’t a fluff statement, it’s a daily operating system

This is personal. I’ve lived the wide, chaotic, soul-sucking version of entrepreneurship. And I’m telling this story because I don’t want you to go through the same thing.

If you want my free Focus Exercise or Vision Blueprint, DM me the word “FOCUS” on Instagram and I’ll send it over. No strings attached.

👀 And yes... if you’re watching on YouTube, that’s a 3,500-piece LEGO Lamborghini I’m building. Worth every hour.

If you’re building something that matters, this episode is for you.