Episode 246: Les Seddon Brown - Vision of Excellence

Looking Sideways Action Sports Podcast

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“A master in the art of living draws no sharp distinction between his work and his play, his labour and his leisure, his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves other to determine whether he is working or paying. To himself, he always appears to be doing both.”

- Chateaubriand

Over the years, I’ve featured a lot of individuals on this show who aspire to the ideal articulated in the above quote.

But few have managed to combine their interests and their work to quite the same degree as Les Seddon-Brown, this week’s guest.

I’ve known Les for almost 30 years. We grew up together in the snowboarding industry, and were close friends from the very beginning.

In the intervening years, we’ve supported each other in our various ventures, and I’ve watched with pride and admiration as his career has evolved and developed.

And with the brilliant Rematch, his latest venture, Les is driving his own vision of creative, artistic and commercial excellence with complete single-mindedness, and with his ethics and values intact. It’s one reason I’m such an admirer of what he does, because I know how difficult it is, and how lightly he wears it.

It was Les who invited me to Sri Lanka in the first place. So after ten days of brilliant waves and good times, we headed to the spectacular Galle Face Hotel in Colombo, where we sat down for a reflective look back over Les’s brilliant career for this conversation.

This was a memorable one - and not just for because of that extraordinary recording location. Have a listen and let me know what you thought of our conversation.

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