Episode 247: Truls Brataas - How I Built Db

Looking Sideways Action Sports Podcast

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The notion of the visionary founder is the most ubiquitous of modern tropes.

It is also one of the most harmful, as one glance at the madness that unfolds on LinkedIn on any given day ably demonstrates.

And in a way the idea that the founder is fuelled by a weird diet, 4am starts and a particularly itchy social media trigger-finger reminds me of another toxic stereotype - the myth of the anointed creative.

Both rely on this idea that these roles are only open to a particular type of borderline toxic gunslinger, operating slightly outside the margins of society.

I was reminded of this during my recent Creative Exchange conversation with Db founder Truls Brataas, which I am sharing today.

Because Truls’ tale is a much-needed reminder that kindness, gentleness, and a constant striving for evolution, are equally valid foundations when it comes to running a successful, visionary company.

Truls’ story of how he steered Db from plucky winter sports start-up, to renowned global luggage brand, is the perfect demonstration of the value of doing things with care, and on your own terms.

That’s why, if you’ve ever wondered what it takes to run your own company, harbour ambitions to begin something yourself, or have launched your own start-up, my conversation with Truls is a must-listen.

Plus! A special Housekeeping Corner Db Fund update as we whittle down a record number of entries.

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