Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Rod Strother has taken up digital and social leadership roles at Lenovo and StarHub, transforming e-commerce and social media to improve customer experiences. He shares his story on overcoming cultural resistance and transforming digital customer journeys to make businesses thrive.
Chapters
1. Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar (00:00:00)
2. Like, how was the situation when you entered StarHub? (00:01:45)
3. There wasn't a clear definition of what digital transformation means to the company. (00:03:09)
4. Outsourcing vs insourcing and how it affects customer experience? (00:07:19)
5. How was the retail transformation of the e-commerce side and the mindset shift journey like? (00:10:52)
6. Changing user experience to get people to purchase online. (00:14:14)
7. Was there anything about incentives that was done? (00:18:28)
52 episodes