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This special Startup Spotlights episode was filmed live at Expand North Star (ENS) 2025, the world’s largest startup and investor event (October 2025).

In this conversation, Dani El-Zein, Founder & CEO of Supy, breaks down how he scaled one of the region’s fastest-growing restaurant-tech platforms — from raising early capital to winning enterprise clients and evolving the product through multiple funding rounds. Together with our host and Chief Content Officer of Lucidity Insights, Erika Welch, they dived into what VCs really look for, the KPIs founders should obsess over, and why customer retention is the most important metric in SaaS and foodtech. Dani also shared his well-earned lessons in what to do, and - perhaps more importantly - what not to do, when fundraising and deploying capital to scale quickly.

Dani also shares how Supy is integrating AI to automate procurement and transform restaurant operations, what his talent strategy looks like during rapid growth, and how his role as CEO has evolved as the company scales globally.

A concise, insight-packed episode for anyone building in SaaS, AI, foodtech, or the future of restaurant operations.

Dani El-Zein’s Linkedin
Supy Startup profile

"Lucidity Insights: Startup Spotlights," is a newly premiered Podcast Show by LucidityInsights.com featuring CEOs and entrepreneurs from startups and tech companies all around the world. Understand how their mind works, how they turn ideas into reality, navigated startup life, and the lessons they learned. 🚀
[ Watch this episode on video ]
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Chapters

1. Intro & Supy’s Origin Story (00:00:00)

2. The Best Time to Raise Startup Funding (00:02:04)

3. How Supy Won Big Enterprise Clients (00:03:45)

4. Supy’s Product Evolution (00:06:21)

5. What Investors Care About & Staying Mission-Driven (00:08:37)

6. Key KPIs Every Founder Should Track (00:10:33)

7. Why Customer Retention Matters Most (00:11:53)

8. Supy’s Top Priorities for Scaling Startups Successfully (00:14:53)

9. How Supy Is Using AI for Restaurant-Tech (00:17:37)

10. Dani’s Talent & Hiring Strategy (00:19:45)

11. How Dani’s Role Evolved as CEO (00:22:02)

12. The Future of Restaurant-Tech (00:24:44)

5 episodes