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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, we break down how to create content that actually connects on social media — not just fills up your feed. You’ll learn how to understand your audience, write better captions, and use visuals that stop the scroll. Jon also shares the simple 30/30/30 rule for balancing promotional, curated, and personal content, plus tips on how to measure engagement and keep your strategy fresh. Whether you’re a small business owner, creator, or marketer, this episode will help you post with purpose and build a social media presence that stands out.
9 episodes
