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Brand Cool: Visuals

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Content provided by Nic and J.Nichole Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nic and J.Nichole Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When you hear the word brand, what is the first thing that comes to your mind?


For most people it has something to do with a logo or packaging or maybe a physical products, maybe a tagline or an idea. But most of what we think of when we think of brands is something visual.


We think of something that we can see, and this is a huge part of what makes a brand magic.


So in the last few episodes we've been diving into what I call brand cool, which is that mythical magical stuff that does make a brand more magnetic than just a business. And one of the most critical pieces of that is the visual stuff that goes in.


We're going to look at the key pieces of a visual brand aesthetic, which include color photography, the logo, other icons and illustrations, fonts. And we're going to have a quick peek at what I call channel art, which is all this stuff in your digital channels.


View show notes and grab the free workbook.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

64 episodes

Artwork

Brand Cool: Visuals

Magic Maker

published

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 25, 2023 14:36 (2y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 364310521 series 2403852
Content provided by Nic and J.Nichole Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nic and J.Nichole Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When you hear the word brand, what is the first thing that comes to your mind?


For most people it has something to do with a logo or packaging or maybe a physical products, maybe a tagline or an idea. But most of what we think of when we think of brands is something visual.


We think of something that we can see, and this is a huge part of what makes a brand magic.


So in the last few episodes we've been diving into what I call brand cool, which is that mythical magical stuff that does make a brand more magnetic than just a business. And one of the most critical pieces of that is the visual stuff that goes in.


We're going to look at the key pieces of a visual brand aesthetic, which include color photography, the logo, other icons and illustrations, fonts. And we're going to have a quick peek at what I call channel art, which is all this stuff in your digital channels.


View show notes and grab the free workbook.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

64 episodes

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