Whether you believe in the universe, wizards, ghosts, tarot, vampires, manifesting, or even God – you have to be a little bit mad to throw your head and heart into unrelenting faith in something you cannot prove.

Typically, magic gets pitted against science in the battle for proof. We humans like to be sure, and how can you be sure of something you can’t quite explain or prove? In life, and in business, looking at data and facts is an absolutely essential element in smart decision making and planning… but it’s not the complete picture.

I developed what I call the ‘Entrepreneurial Spectrum’ which highlights the opposites of entrepreneurs who are naturally inclined more towards facts and data – this end of the spectrum is called the ‘Method’, and those who are naturally included towards art and emotion – this end, I call ‘Madness’ . Most of us fall to one side or the other of this spectrum- and most of us are most comfortable with other people who sit on our side of the spectrum because we feel more belonging with people who believe what we believe. Both titles of ‘method’ and ‘madness’ are coined with love.

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