In this episode of Mailin’ It!, hosts Karla Kirby and Jeff Marino explore how the next generation of marketers is discovering the impact of direct mail through the USPS Direct Effect program. They are joined by Carl Boettner, Postal Service Program Manager for Direct Effect, and Izzie Gerber, a student from UMass Amherst who recently completed the program. They discuss how Direct Effect introduces marketing students to direct mail through hands on learning, competitions, and eLearning courses, all designed to help future marketers understand how physical mail integrates with digital tactics.