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Are you weighing risk and reward the wrong way when making big decisions?

In this episode, Canadian Olympic legend Ken Read—one of the fearless “Crazy Canucks”—shares how the principles of risk and reward shaped his career in downhill skiing, philanthropy, and leadership. From racing down the world’s toughest courses to helping Canada “Own the Podium,” Ken reveals what true decision making looks like under pressure and how those lessons apply far beyond sport.

You’ll learn:

  1. How to see risk and reward as two sides of the same decision-making process.
  2. Why calculated choices—not reckless ones—lead to success in both life and finance.
  3. The simple mental shifts Ken used to handle high-stakes decisions with confidence.

🎧 Listen now to discover how Ken Read’s approach to risk and reward can transform your decision making in business, finance, and everyday life.

For more about John De Goey:

https://www.johndegoey.ca/

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155 episodes