Dave Govan is the Founder and CEO of G2 Strategic Advisory Services, with a career that spans $100M+ as a rep and $2.3B+ as a CRO. From early-stage startups to global tech titans, Dave has operated across nearly every stage of company growth — and he’s seen it all.

In this episode, we dive into what’s broken in today’s go-to-market (GTM) strategy and how AI is exposing the cracks — especially among lazy leadership and outdated sales execution. Dave breaks down why business acumen, not tactics, is the key differentiator for today’s reps, and how founders often derail their own growth by scaling the wrong way.

Whether you’re a CRO, founder, or seller trying to thrive in today’s shifting landscape, this conversation is packed with honest insights and actionable advice from one of the most experienced operators in the field.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

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Connect with Dave on LinkedIn: https://www.linkedin.com/in/davegovan/

Check out Dave's Website: https://g2strategicadvisoryservices.com/