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Mark Raffan: Stop Discounting, Start Negotiating

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Manage episode 489048159 series 2509884
Content provided by John Barrows. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Barrows or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Mark Raffan is the founder and CEO of Negotiations Ninja™, a former procurement pro turned sales ally, and one of the sharpest minds in the negotiation game today. In this episode of Make It Happen Mondays, John Barrows welcomes Mark back for a tactical, no-fluff conversation on why most sales reps lose deals in the final 10%—not to competition, but to poor negotiation.

They dive into some of the biggest silent killers in dealmaking: value leakage, premature discounting, and procurement intimidation. Mark shares fresh takes on how to shift from reactive to strategic selling, why reps need to stop deferring to their managers, and how procurement actually evaluates ROI (hint: it’s about total cost of ownership).

You’ll also get a preview of his latest book, 9 Secrets to Win Deals and Influence Stakeholders, along with a sneak peek at what he calls negotiation alchemy.This one’s packed with practical insights that will make you rethink how you close.

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletter

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markraffan/

Connect with Mark on IG: https://www.instagram.com/negotiationpod/

Check out Mark's Website: https://negotiations.ninja/

  continue reading

278 episodes

Artwork
iconShare
 
Manage episode 489048159 series 2509884
Content provided by John Barrows. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Barrows or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Mark Raffan is the founder and CEO of Negotiations Ninja™, a former procurement pro turned sales ally, and one of the sharpest minds in the negotiation game today. In this episode of Make It Happen Mondays, John Barrows welcomes Mark back for a tactical, no-fluff conversation on why most sales reps lose deals in the final 10%—not to competition, but to poor negotiation.

They dive into some of the biggest silent killers in dealmaking: value leakage, premature discounting, and procurement intimidation. Mark shares fresh takes on how to shift from reactive to strategic selling, why reps need to stop deferring to their managers, and how procurement actually evaluates ROI (hint: it’s about total cost of ownership).

You’ll also get a preview of his latest book, 9 Secrets to Win Deals and Influence Stakeholders, along with a sneak peek at what he calls negotiation alchemy.This one’s packed with practical insights that will make you rethink how you close.

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletter

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markraffan/

Connect with Mark on IG: https://www.instagram.com/negotiationpod/

Check out Mark's Website: https://negotiations.ninja/

  continue reading

278 episodes

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