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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Want to learn secrets to growing your toy brand online? In episode 238 of Making It In The Toy Industry, host Azhelle Wade revisits an extended interview with her mentor, Amy Porterfield, a multi-million dollar online business owner and expert in email marketing. During the podcast, Amy shares her journey from corporate life to becoming an entrepreneur, highlighting the importance of list building and personal storytelling in email marketing. Azhelle and Amy discuss the evolution of Amy's business, the significance of clear partnership expectations, and tips for creating effective lead magnets for building email lists. The conversation offers valuable insights for toy industry entrepreneurs looking to grow their businesses through digital marketing strategies.
Listen For These Important Moments:
- 00:33 On the Road: Astra Board Meeting
- 01:04 Introducing Amy Porterfield
- 04:13 Amy's Journey to Entrepreneurship
- 17:48 The Value of Partnerships
- 20:21 The Importance of Affiliate Partnerships
- 21:08 Lessons from a Business Partnership
- 25:17 The Power of Email Marketing
- 33:10 Creating Effective Lead Magnets
- 38:20 Childhood Inspirations and Final Thoughts
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