Communicating scent is difficult. Fragrance is a complex message and brands need PR professionals to get their messages and stories across to consumers effectively. This week I'm joined by PR guru Nicola de Burlet to talk all about the power of PR in perfume. Nicola has worked for a veritable who's who of luxury fragrance brands (Chanel, Givenchy, Gaultier, Alaïa, Elie Saab, BDK Parfums, Escentric Molecules - the list goes on) and has a wealth of experience in the industry. She shares her thoughts on why PR is so important and how it is ever changing in an industry that continues to evolve at pace.

Follow Nicola on instagram @silverstylepages: https://www.instagram.com/silverstylepages and PR Studio +: https://www.instagram.com/theprstudiouk. Her website is: https://www.theprstudio.co.uk

Nicola's emotional connection fragrance is Le Mâle by Jean Paul Gaultier.

For Barnes Fragrance Fair info and tickets head to https://www.barnesfragrancefair.com

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