In today's climate of increasing competition and decreasing time to hit an ever-shrinking target, the obsession of every executive must be: How can technology help me? How can the latest smart software and solutions help my company do more with less, reduce errors, and get more value from our data?

Here on the Manufacturing Insights Podcast, we thought this would be a great time for a series of high-level discussions about these market-shaping questions and how executives today are thinking about them.

For this series, we're bringing in a special guest host: Chris Jeznach is the Senior Director of Product Marketing at aPriori, and a strategic thinker about the ways that market dynamics in the software solutions and technology space really impact the productivity and ultimately the success of product manufacturers.

In this first interview of the Exec Talk series, Chris Jeznach talks to Fielder Hiss, aPriori's Chief Product Officer, and an expert in the ways that the solutions manufacturers use to design, produce, and service their products work together to unlock value across the product lifecycle.