Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Manage episode 318041166 series 2907099
Content provided by Araminta Robertson | Mint Studios and Araminta Robertson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Araminta Robertson | Mint Studios and Araminta Robertson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
As marketers, we often fall trap to only taking care of acquisition.
So much so, that we forget that there is often a much cheaper and easier way to acquire customers, such as mining your own database or focusing more on retention.
That’s what TrackStar AI, a fintech based in the US, helps banks do: check their own databases. It integrates with lenders and banks, and helps them uncover opportunities to reactive customers who haven’t completed an application or were not eligible. In other words, use alternative data to acquire new customers.
Today I have the pleasure of talking with Diane Myer, Head of Marketing at Trackstar. She has an incredible amount of experience in the marketing sector, having worked with companies like Kimberly-Clark, Ferrari and Mizuno.
Trackstar's website: https://www.trackstar.ai/
Diane on LinkedIn: https://www.linkedin.com/in/diane-myer-brown/
45 episodes
))
