If you’re running a business, chances are you’re making at least one of these five rookie marketing mistakes. We see it all the time:

1. No Clear Marketing Strategy. We get it, not everyone is obsessed with marketing like we are. But flying blind is a surefire way to waste time and money. The fix? Define your audience (and be as borderline-creepy about it as marketers are), set specific goals, and pick channels that actually reach your people.

2. Ignoring Local SEO & Online Visibility “Tattoo shop near me.” Sound familiar? If you’re not showing up in searches, you’re missing out on business. Create and optimize your Google Business Profile, encourage reviews (but just ask for honest feedback, not “five stars or bust!”), and keep your details consistent everywhere. Sprinkle those local keywords in naturally—don’t make customers work to find you!

3. Neglecting Social Media & Community Engagement: Haven’t posted since 2021? Oh dear. Active, tailored social profiles make you look legit AND let you connect with your community. Be consistent, be yourself, and talk back—social is about conversation, not just broadcasting.

4. Forgetting Email Marketing Email is alive, folks! A solid newsletter or “hey, here’s a deal” note keeps you top-of-mind and drives ROI. Segment your list, keep it tidy, give people a reason to open (free stuff, exclusive access), and drop a clear call-to-action button, please!

5. Trying to DIY All the Marketing. Sure, you can do it all—but should you? Marketing is a full-time job, and outsourcing might save your sanity (and your budget). Get help where needed, use workshops, or grab our beloved audits for an actionable roadmap.

Want more tips or that free workbook we mentioned on the show? Reach out, binge Market Like It’s Hot, and remember: one fix at a time, you’ve got this.

Moments

00:00 "Why You Need Marketing Strategy"

04:27 "Define and Target Your Audience"

09:35 Optimize and Manage Google Profile

11:50 "Local SEO Tips for Businesses"

14:42 "Engage Online or Lose Touch"

17:10 "Posting Consistently with Value"

23:02 "Get Your Free Marketing Workbook"

23:44 "Frustrations with Sneaker Boots Ad"

29:23 Delegating Work and Finding Help

32:10 Business Support and Marketing Audits

34:15 "Don't DIY Your Marketing"

The Rebel Hour

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Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

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