Trust is the foundation of successful sales, and podcasts provide a powerful way to build that trust authentically.

In this episode, Rachel Downey, Founder and CEO of Share Your Genius, discusses how B2B brands can use podcasts as the cornerstone of their content strategy. Discover how storytelling helps people feel connected and showcases what your brand truly stands for.

But it’s not just about the show itself—Rachel explains how video clips and other social media assets from the show are just as important. Through thoughtful distribution, your content can grow engagement and foster client relationships that lead to business growth.

In this episode, you’ll learn:
Why podcasts should be a part of your content strategy
How to build trust through authentic and relatable content
How to increase engagement through a distribution-first mindset

Jump into the conversation:
(00:00) Building trust through podcasts with Rachel Downey
(01:51) The beginning of Share Your Genius
(07:52) Use podcasts to fuel your content strategy
(14:54) Choosing a thought leader as the show host
(16:52) Different ways to monetize a podcast
(21:31) Deliver content through the right channels
(24:13) Share Your Genius’ growth strategy
(28:25) Increasing sales capacity without burnout